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HotelGaugeHotelGauge
Proof, in dollars

The only metric that matters: revenue you keep.

We don't measure ourselves in impressions or logins. We measure the commission our hotels stopped paying and the direct revenue they won back.

$214M
in direct revenue recovered for our hotels
1,900+
independent & boutique properties
41%
average lift in direct-booking share
62
countries
Boutique hotel suite at golden hour with floor-to-ceiling windows
The Marlowe · 34 rooms · Charleston, SC

$1.4M in direct revenue recovered in 12 months

A 34-room boutique bleeding margin to Booking.com rebuilt its direct channel with HotelGauge Direct — and now keeps the commission it used to give away.

31% → 58%
Direct share
+22%
RevPAR
−$182k/yr
OTA commission
Coastal resort villa overlooking the sea
Villa Serena · 18 rooms · Lake Como, IT

From OTA-dependent to direct-led in one season

An 18-room lakeside villa used HotelGauge analytics to find its most profitable guest and metasearch to reach more of them — without a single new hire.

24% → 51%
Direct share
+€41
ADR
9.2×
Return on ad spend
Sunlit boutique guest room
Kestrel House · 12 rooms · Cornwall, UK

A 12-room inn that finally knows its numbers

No revenue manager, no agency — just HotelGauge. Kestrel House outperforms its compset for the first time and the owner has her evenings back.

94 → 118
RevPAR Index
+63%
Direct bookings
11
Hours saved / wk
“The first snapshot was a gut-punch — and the most useful thing anyone's ever shown me about my own hotel.”
Priya Nair · Founder, Kestrel House · Cornwall, UK
More from our hoteliers

Independents, in their own words

We were handing Booking.com nearly a quarter of every reservation and calling it a marketing strategy. HotelGauge showed us the real cost in dollars, then rebuilt our direct channel. Direct is now 58% of revenue.
Eleanor VanceOwner, The Marlowe · Charleston, SC
I don't have a revenue manager — I have a front desk and a spreadsheet. HotelGauge is the analyst I could never afford, and the marketing team I didn't have time to hire.
Marco BianchiGeneral Manager, Villa Serena · Lake Como, IT
The first snapshot was a gut-punch — and the most useful thing anyone's ever shown me about my own hotel. RevPAR is up 22% and I finally know which campaigns actually pay.
Priya NairFounder, Kestrel House · Cornwall, UK
Luxury hotel infinity pool at dusk
Your turn

Find out what your hotel could recover.

Every property has a leak. The free snapshot shows you the size of yours in minutes — then it's your call whether to fix it yourself or let us do it.