See your true cost of distribution, real RevPAR and direct-booking share — then let our team go win those bookings back for you. Built for independent hotels; no revenue manager required.
Trusted by independents · featured in
Every Booking.com reservation hands over 15–25%. Expedia takes its cut too. You feel it in your margin, but it never shows up as a line item — so it never gets fixed.
Meanwhile the data that would tell you what's actually working is scattered across your PMS, your channel manager, Google and Meta. No one's pulling it together. You're flying a profitable little business on instinct.
You're not a Marriott. You shouldn't have to pay like one, or hire like one, to fix it.
Illustrative figures based on typical independent-hotel distribution costs. HotelGauge shows you the real number for your property — free.
Most tools give you a dashboard and wish you luck. HotelGauge gives you the dashboard — and, if you want it, a marketing team that acts on it.
Connect your data and finally see your hotel clearly: RevPAR, direct share, booking pace, and the true cost of every channel — in plain English, updated live.
Done-for-you marketing that wins back direct bookings. We run the paid search, metasearch and funnels — and you watch every dollar tie to a booking in the same dashboard.
No vanity charts. HotelGauge surfaces the eight numbers boutique operators live and die by — and tells you what to do about each.
Your scoreboard number — ADR × occupancy.
What each occupied room actually earns.
The bookings you own — and don't pay commission on.
What Booking and Expedia really take, in dollars.
Direct ~5–10% vs OTA 15–25%+. Now you can prove it.
Not just revenue — what you keep.
Are you winning your fair share of the local market?
Where the next 90 days are trending, on the books.
Everything the chains pay a revenue team for — designed so an owner can read it in a glance over morning coffee.
RevPAR, ADR, occupancy, direct share, booking pace — pulled live from your PMS and channel manager and translated into plain English. No spreadsheets, no analyst required.
We put a dollar figure on every channel. Booking.com, Expedia, metasearch, direct — ranked by true cost of acquisition so you can stop overpaying for bookings you could have won yourself.
Benchmark your RevPAR Index against your real compset. Are you winning your fair share of the market, or leaving it on the table? Now you'll know — every single week.
Link your PMS, channel manager and ad accounts. We support Mews, Cloudbeds, OPERA, SiteMinder and more — secure, read-only, done in an afternoon.
Your free revenue snapshot lands: real RevPAR, direct share, and what the OTAs are quietly costing you. Most owners find five figures they didn't know they were losing.
Use the dashboard yourself, or let HotelGauge Direct run the marketing for you. Either way, you watch direct bookings climb — measured against every dollar spent.
Turn the insight into bookings without hiring an agency. Our team executes against your data and reports in pure ROI.
HotelGauge Direct runs your paid search, metasearch and social — Google Hotel Ads, Meta, the lot — all measured inside the same dashboard. Every dollar of spend ties to a booking you can see.
Convert lookers into direct bookers on your own site with a fast, beautiful, commission-free booking engine — price-parity messaging included, so guests never have a reason to leave for an OTA.
We measure success the way owners do — in bookings kept and commission saved.
“We were handing Booking.com nearly a quarter of every reservation and calling it a marketing strategy. HotelGauge showed us the real cost in dollars, then rebuilt our direct channel. Direct is now 58% of revenue.”
Eleanor VanceOwner, The Marlowe · Charleston, SC“I don't have a revenue manager — I have a front desk and a spreadsheet. HotelGauge is the analyst I could never afford, and the marketing team I didn't have time to hire.”
Marco BianchiGeneral Manager, Villa Serena · Lake Como, IT“The first snapshot was a gut-punch — and the most useful thing anyone's ever shown me about my own hotel. RevPAR is up 22% and I finally know which campaigns actually pay.”
Priya NairFounder, Kestrel House · Cornwall, UKSecure, read-only connections to your PMS, channel manager and ad accounts. Most properties are live the same afternoon.
No 'contact sales' wall to see what the software costs. Start free, upgrade when it pays for itself.
See your real numbers and what the OTAs cost you.
The full revenue command center for self-serve operators.
We run the marketing and fill your rooms for you.
Per property, billed monthly or annually. See full pricing & FAQ →
HotelGauge is two things in one: a revenue-intelligence platform that shows independent and boutique hotels their real numbers — RevPAR, direct-booking share, and what the OTAs actually cost — and an optional done-for-you marketing service (HotelGauge Direct) that wins back direct bookings, all measured in the same dashboard.
No. HotelGauge is built specifically for owners and GMs who don't have a revenue team. It translates your data into plain-language insights and clear next steps, so you don't need to read a single spreadsheet.
Your PMS runs operations; your channel manager pushes rates. Neither tells you whether you're winning or what your distribution truly costs. HotelGauge sits on top of them, turns their data into revenue intelligence, and — if you want — executes the marketing to improve it.
Mews, Cloudbeds, Oracle OPERA, SiteMinder, Little Hotelier, RMS Cloud and more, plus Google Hotel Ads, Meta and Stripe. Connections are secure and read-only, and most properties are live the same afternoon.
The Snapshot plan is free forever. Intelligence is $129 per property per month with a 14-day trial. HotelGauge Direct, our managed marketing service, is custom-priced with a performance component — you can see real pricing without talking to sales.
Connect your data and get a free revenue snapshot: RevPAR, direct-booking share, and exactly what the OTAs are costing you. No card, no contract.
